Bill Gates To Launch His New Fragrance That Removes Bad Smells In Public Latrines
Bill Gates – The Multi-billionaire
philanthropist is launching his own fragrance which is Far from that of revenue
generating types by celebrities like Kim Kardashian and Britney Spears. His Microsoft charity is the driving force
behind a new scent-altering piece of technology he hopes will reduce public
defecation in the developing world.
The issue of people excreting in
public places is the key driver of unsanitary conditions in poor countries which
is in turn responsible for the deaths of 800,000 children each year.
In a video produced for his
foundation and published in newshub( Click here to watch) Gates explains the
core of the problem he is working so hard to fix.
"One of the reasons that new
toilets have failed is because they smell bad. They don't get used because
they're concentrating really bad smells - so people just go out and defecate in
the open," he said.
"So we thought, 'is there any
science anywhere that can help us get rid of this smell?'"
That question took them to Swiss firm
Firmenich, the largest privately-owned fragrance company in the world.
Some of the business' scientists actually
visited toilets in poorer nations to work out just what the smells were, and
whether they could be counteracted by taking a scientific approach.
Firmenich's director of cellular
biology Matthew Rogers says the company has since produced fragrance
ingredients that alter the signals that tell your brain that it is has
encountered a bad smell.
"I think they'll achieve both
the goal of having a good product and improving the world - so it's been a
pretty amazing partnership," Gates said.
The Gates Foundation and Firmenich
are now launching trial runs across India and Africa, which will look into the
effectiveness of the fragrance.