Bill Gates To Launch His New Fragrance That Removes Bad Smells In Public Latrines


Bill Gates – The Multi-billionaire philanthropist is launching his own fragrance which is Far from that of revenue generating types by celebrities like Kim Kardashian and Britney Spears.  His Microsoft charity is the driving force behind a new scent-altering piece of technology he hopes will reduce public defecation in the developing world.

The issue of people excreting in public places is the key driver of unsanitary conditions in poor countries which is in turn responsible for the deaths of 800,000 children each year.


In a video produced for his foundation and published in newshub ( Click here to watch) Gates explains the core of the problem he is working so hard to fix.

"One of the reasons that new toilets have failed is because they smell bad. They don't get used because they're concentrating really bad smells - so people just go out and defecate in the open," he said.

"So we thought, 'is there any science anywhere that can help us get rid of this smell?'"

That question took them to Swiss firm Firmenich, the largest privately-owned fragrance company in the world.

Some of the business' scientists actually visited toilets in poorer nations to work out just what the smells were, and whether they could be counteracted by taking a scientific approach.

Firmenich's director of cellular biology Matthew Rogers says the company has since produced fragrance ingredients that alter the signals that tell your brain that it is has encountered a bad smell.

"I think they'll achieve both the goal of having a good product and improving the world - so it's been a pretty amazing partnership," Gates said.


The Gates Foundation and Firmenich are now launching trial runs across India and Africa, which will look into the effectiveness of the fragrance.

Comments

  1. It's really a huge achievement for Firmenich, the largest privately-owned fragrance company that they are connected to Bill Gates. That's really inspiring to see that he is trying to solve the unsanitary conditions in poor countries.

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