Today, I will be sharing tips on how you can fully maximize your Facebook as a platform where you not only network with friends and family but an eMarket site where you can sell your products and services.
The more places you sell your products, the more you will sell, Right? Ok. In addition to selling or buying products on e-commerce websites for some of us who may have taken the advantage to patronize online marketplaces like Facebook, Amazon, or Jumia, Konga etc where you can also sell your products. Through social media, with more than 1.5 billion users on Facebook for instance, finding customers could be a serious business for you as a small business owner or an entrepreneur who has got the right strategy in place.
People who may not have heard or known about your e-commerce website or notice thatyou put up your products on some of these popular e-commerce website (for instance, most of us know that famous actress, Genevieve Nnanji, sells her st Genevieve designs on Jumia) can stumble upon you through your Facebook posts (containing a link to your site) and ads etc and end up being life-long customers.
And if you have offers set up to instantly close a sale, the fact that people don’t have to leave Facebook to make a purchase makes them even more inclined to buy from you.
Most of us are aware that Facebook rolled out a Buy Now button feature a few years ago, and I must say that it’s picking up some momentum. However, only few businesses are taking advantage of using it, which is nothing but good news for you! Setting up a Facebook store is easy, too, so there’s really no downside to doing it.
1. Start By Setting Up Your Facebook Page
You won’t be able to sell products on Facebook without setting up a Fan Page for your business, so if you don’t yet have one, get one. Naturally, the more followers you have on your page, the more successful your selling efforts will be. So work on growing your followers first.
I will be discussing on how you can grow your Facebook, twitter, Instagram followership on twitter. Follow me @naijacynth with the hashtag #FEDT for update on day and time.
2. Get Your Store Set Up
After you must have achieved number 1, you will want to set up a Shop on your page. If you use an e-commerce platform like Konga and amazon, you can easily “add on” their Facebook Store service, which will integrate with your existing sales tools.
Now, there are a few options for how you can reach people with your store. Anyone who visits and Likes your Facebook Page can buy from your store simply by clicking on the Store icon at the top of your feed. There are some apps you can use to direct sell on Facebook too.
Beetailer, Connect your existing e-store to Beetailer to sell on Facebook. It offers a wizard will guide you through the process. You can customize the Facebook version of your store through an easy-to-use interface. For example, you can show only a certain subset of your products. It’s free up to 30 products, and when customer want to check out they are directed back to your existing shopping cart. Pro account is $40.00 per month.
If you don’t want to create a separate store try the SoldSie app. It allows you to sell directly through your Facebook messages and posts. You just upload a photo, price and sale description and then schedule your event. At the specified time, the item will appear on your Facebook page as any message. Your follower’s comment to buy, and then SoldSie manages inventory and billing. They fully integrate with Shopify.com
3. Promote What You are Offering
You can try Facebook Ads, which puts an ad with a “Buy Now” button into the feed (or on the side of it) of exactly the target audience you’re trying to reach. It’s a fairly cost effective way to reach a wider, and specific target audience. The key to suggest is testing 3-5 ads for the first week of your campaign and using the click-thru rates to narrow your campaign to the best two ads. You may find that a modest investment in Facebook ads could really boost sales, as more people than would normally visit your Page see you landing page.
When writing the copy for your ad, make sure it is descriptive of what you are trying to convey. For example, If you sell Umbrellas, your copy might look like this:
Umbrellas for a Rainy Day
"Chase away the clouds with these brightly colored Umbrellas! Available in different sizes. Choose your color and click Buy Now!"
In the ad above, it’s clear with the copy that the umbrellas are for shielding you from the rain, and that they’re for all ages. The sizes are specified, so everything someone needs to know in order to decide if they want to buy them is in the ad. There’s also a call to action (“choose your color and click Buy Now”) that urges the viewer to make a move.
4. Make Your Store Attractive
The same rules apply here as they do on your e-commerce site: make your store attractive with professional and clean images and well-written matters.
5. Use Well-highlighted Photos
You may likely have images of all your products that you use on your website. You can upload these for your Facebook store as well. Just make sure there are no distractions in the background and that your product is well-highlighted and in focus.
6. Keywords Are Important
Keywords matter here, so be sure to use them in writing your product descriptions. What would people search for to find this product? Use that and similar keywords. Also, be as descriptive as possible. You want to give people as much information as possible to make the decision to buy from your Facebook store.
7. Finally, Selling on Facebook
If you’re unsure whether selling via Facebook is a good idea for your business, run a test with a limited number of products. Make sure to promote the fact that people can buy on your Page on Facebook as well as other social channels and emails.
If your Facebook Shop is not integrated with your e-commerce inventory system, keep careful track of what you sell there so you don’t double-sell something on Facebook and your website. There is nothing worse than having to cancel an order because you didn’t keep tabs on your inventory since you were selling in more than one place.
Any avenue that can bring you revenue is worth investigating. See if Facebook won’t boost your sales.
For tips on how you can maximize your social media channels to make money for you;
Follow me on Twitter: @naijacynth
Facebook webpag: www.facebook.com/naijacynth