YouTube has taken the bold move of making offline video playback a reality.
The Digital Entertainment Africa session of AfricaCom 2015 was all about giving work to a new level of entertainers through YouTube. What better format to broadcast the video-sharing platforms dreams for the future than through a short video? In it, YouTube addressed the questions of what other media platform lets dreams be born and transforms normal people's lives.
Heather Thompson Rivera, YouTube's director and global head of product partnerships, said it's essentially the reinvention of television.
Rivera stated that while
the amount of time Africans spend watching YouTube is growing at a rate of 70% year on year sounds impressive, much more can be done on the continent. That's especially true when you factor in the fact that despite all the growth, the majority of users' experience is poor, based on a 2G connection and average download speed of just 50kb/s.
"It's hard to put a price on anxiety of checking data usage while downloading a video," concluded Rivera. But it's not all doom and gloom.